The Craft Collective is a hands-on team building experience. Your team splits into Makers, who build cocktails, and Judges, who score them, with a live leaderboard tracking the standings until the final round decides the winner.
The only thing on your plate: picking up spirits from a curated list we send ahead of time. We handle everything else.
Shown below: the format of our flagship package, The Collective Cup.
The facilitator builds one cocktail from scratch, live, before anyone touches a station.
Teams replicate the demo cocktail. First scores hit the leaderboard.
Judges order from a cheat sheet of cocktails and mocktails. Makers build to order.
Full creative freedom. Teams name their own cocktail and pitch it to the judges.
Two awards handed out on the spot, for the winning team and the sharpest judges.
Gerrard Allam is a professionally trained bartender and licensed urban planner with over a decade behind the bar, and just as long facilitating public workshops and community events in his professional career as a planner and designer. The Craft Collective is where those two careers meet.
Read The Craft Collective's storyThe Craft Collective encourages you to collaborate with your teammates in a real, creative, and fun way.
Russell H.
All packages include facilitator, equipment, mixers, syrups, bitters, garnishes, ice, score cards, and recipe cards. Spirits provided by your team from a curated list sent 10 days before. Guest counts below are ideal ranges, not hard limits, tell us your group size and we'll build the right fit.
A hands-on introduction to the format. One round of light scoring, with a paper certificate for the winning team.
The full experience in a shorter window: two scored rounds, a live leaderboard, and a real awards moment.
Our flagship format: three rounds of rising stakes, a live leaderboard the whole room can see, and two awards on the line.
Built entirely around your group, from the cocktail list to the round structure.
Add-ons available for every package: engraved jiggers, premium garnish, custom cocktails, professional photography, and more.
Looking for something that actually gets people talking to each other, not another trust fall.
A turnkey experience you can drop into any offsite, with a 10% referral fee built in.
Give clients something memorable, and a real reason to follow up after.
Already have the day planned? We fold in as the closing activity, no need to plan a separate event.
Most bookings confirmed within 48 hours. Tell us about your group and we'll come back with availability, a package recommendation, and a quote.
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